Five numbers you already know, and one you will have to decide. Nothing to download — change the figures and watch the answer move.
One sale, one visit, one job — whatever a single new customer typically spends with you.
Everyone who rings the business, not just new enquiries.
Rang out, went to voicemail, or came in while you were on the tools, with a customer, or asleep.
Your rough close rate. Most owners know this within about ten percent.
This is the number that decides the answer, and the one people argue about. Set it to what you actually believe — the rest of the maths is simple.
$27,900
a year — about $2,325 a month.
We'll send you these numbers, with the other two free tools: the AI starter checklist and ten prompts for your industry.
The maths, in full: missed calls a week × 52, minus the ones who ring back, times your close rate, times what a customer is worth. Nothing is assumed about your industry — every number above is one you typed. The starting figures are a plausible opening position, not a claim about New Zealand businesses.
You remember the ones you saw ring out. You do not remember the ones that came in while you were on another call, or after five, or on Sunday. If you want the real figure, your phone bill or your provider's call log has it — count a fortnight properly before you believe either version.
Some were suppliers, wrong numbers and people selling you power. That is exactly what the close-rate field is doing — and why the ring-back slider is yours to set. Put both low and the number gets conservative fast. It is usually still larger than people expect.
Not a voicemail, and not a text saying we will get back to you. An AI phone agent picks up in a real voice, holds an actual conversation, works out what the caller wants, checks your live availability and books them in before they hang up. At 8pm on a Sunday, while you are under a house, and on the fourth call that came in at once.
The trade, because there always is one: callers know within a sentence that it is not a person. In practice that matters far less than being answered — but it is true, and anyone who tells you otherwise is selling.
Put your email in beside your result and we'll send it, with the AI starter checklist and ten prompts for your industry.
Email me my result